Gaining competitive advantage through user interaction
Web 2.0 interactivity is all about encouraging users to interact, share and generate content using features such as blogs, mapping applications, product reviews and bookmarking tags. The aim of this is to gain an active user-base and as we all know, a website with an active user base tends to be a successful one.
We have great skills in this area and also the social media optimisation tactics used to drive traffic to a website. The sky is the limit with web 2.0 interactivity and some of our services include:
- Increasing user generated content with discussion forums, comments wall functionality and product reviews and ratings
- Use of third party applications such as Google maps to integrate website content, commonly known as the mash-up. In some cases visitors could even create their own content by plotting routes and overlaying data from the website
- Tagging for social media websites and even building bespoke applications, such as Facebook applications and iGoogle widgets
- Encouraging users to upload images, movies and other files to create a community on the site
- The use of rich internet application techniques
- RSS feeds to keep users informed of new content on a website
- Creation of weblog publishing functionality
Please see our latest case studies to review the solutions that have included some web 2.0 interactivity and get in touch for a free consultation.
